Purrari 458


Purrari 458Earlier this year, Deadmau5 (aka Joel Zimmerman), decided to give his Ferrari 458 Italia a unique wrap. It entailed turning the whole car into a tribute to the Nyan Cat. It seems that adorning a Ferrari with a cat with a Pop-Tart body that flies through space leaving a rainbow trail in its wake did not amuse Ferrari one bit.

The customization didn’t end with just the over-the-top wrap. It extended to custom badges and floor mats with a Purrari logo, and that seems to be what set Ferrari over the edge. They decided this was not acceptable and sent Deadmau5 a cease and desist letter to have it all removed. Guess the Italians aren’t fans of Pop Tarts. Or cats.

 

 


 

Yeah it was mostly about the custom floor matts and the custom purrari badges. Whatever. It’s just a normal ass 458 now. All good.
— deadmau5 (@deadmau5) August 27, 2014

Now, the Ferrari 458 Italia is just a Ferrari 458 Italia without anything at all to distinguish it from its brothers. It is very vanilla, truly, because the car hiding underneath that bright blue wrap and flying Pop-Tart cat was just white.

I wonder if the jackass lawyer at @FerrariUSA who sent us a “cease and desist” letter over the purrari is un-butthurt now that I unwrapped.
— deadmau5 (@deadmau5) August 27, 2014

Deadmau5 didn’t say if the reason he removed everything was because of the cease and desist or because he’s getting ready to sell it, but either way, poor Nyan cat is a goner.

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